Marketing the Moon book

In this clip, I’m discussing the ideas in my book (written with Rich Jurek) Marketing the Moon. Besides the amazing photos we curated many never seen before, and the stories we tell from our dozens of interviews, there are lessons in the book for businesspeople. Direct link to the segment Business Lessons from the Apollo […]

My friend and fellow Apollo enthusiast Richard Jurek and I wrote a book to be published by MIT Press titled Marketing the Moon: The Selling of the Apollo Lunar Program. Gene Cernan, Apollo 17 Commander and the last man to walk on the moon wrote the foreword to the book. Rich and I have been